Welcome to Boone and welcome to The Strength Shop’s RAGBRAI home base!
During RAGBRAI, we’re here to help you refuel, reset, and recharge between miles: hydration and supplements, protein and healthy snacks, plus showers and merch to help you look and feel your best when you roll out of Boone ready for the next leg of the ride.
We’re a local, family-owned, powerlifting-inspired gym with 24/7 access for members, two Boone locations, and a community that’s as strong as the weight on the bar. Use this page to find everything you need to know about The Strength Shop while you’re in town. We hope you’ll stop in our Story Street location and see what we’re all about.
Tentatively, we plan to be staffed Tuesday, July 21st from 12:00–8:00 pm
We accept cash, card, and Venmo.


We carry a rotating assortment of nutrition and supplement products at discounted rates, including special single‑serve snacks and drinks to support you on the route. From staple items like creatine, greens, and recovery formulas to grab‑and‑go protein drinks and energy options, we stock several best‑selling brands so you can fuel up without paying online prices. Whether you’re restocking a favorite in your line‑up or trying something new to get through the next leg of RAGBRAI, swing by and see what we’ve got stocked!


Stand out from the crowd and commemorate your time in Boone by rocking a Strength Shop exclusive merch design. Whether you grab one of our new RAGBRAI-inspired pieces or pick from our wider lineup of tees, tanks, hoodies, and hats, you’ll have a way to show the world you trained hard in Boone—and survived the ride to tell the story.

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Beat the heat and keep your cool—swing by The Strength Shop to learn more about what we’re building here in Boone and snag a free mini fan while supplies last!
Live local to Boone and want to come back to check things out? We’d love to have you. Explore our virtual facility tours, month‑to‑month pricing, and member perks. Reach out to learn more about making it official and joining The Strength Shop! Day passes are just $10 and memberships start at just $46/month.
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